The Steel Building Destination for Millions
Your Project is Our Project.
Armstrong Steel is backed by the nation's leading team of Building experts. Our executive team brings a unique blend of solid business experience, dedication to customer service and desire to enhance the world we live in to create the ultimate building experience. We're proud to have executives who lead by example and make us all strive for excellence in everything we do.
Chief Executive Officer
Ethan is a highly strategic, results-oriented CEO with prominent experience in sales management, forecasting, business/product development and other key areas. He leads, manages and works directly with teams to create growth strategies and is well versed in the needs of contractors.
Under his direction, the company has grown to be one of the most recognizable and respectable construction companies in the nation. Ethan’s goal to reach out to the industry through marketing, partnerships and alliances, web development and strategic planning has resulted in several key partnerships within the construction industry. These partnerships ensure that Armstrong Steel’s products and services continue to meet the highest standards of excellence.
Ethan enjoys spending time in the mountains, fishing, cheering for the Denver Broncos and giving back to his community.
Letter From The CEO
First I was a corporate marketing geek. Then a pre-engineered steel building systems consultant. Now a CEO. But I’m still a corporate marketing geek and a pre-engineered steel building systems consultant. Like everyone, I view the world through the lens of my experiences. And so I’ll talk about a few things I’ve learned along the way and why I’m committed to guiding an industry powerhouse like Armstrong Steel into the future.
I answered an ad about 10 years ago in the newspaper for a position as a building consultant at a Colorado steel building company that you probably once heard advertising on the radio. At the time, I was not aware that pre-engineered metal building solutions could save folks up to 40% off the cost of conventional construction. The general public is still unaware of this and builders do not generally promote this fact. I was so intrigued by the products & services offered by this company, that I accepted the position there.
The fact that pre-engineered metal building construction saves Americans such a large percentage over traditional construction methods was to me heartwarming and phenomenal. I loved what I was doing in terms of helping builders.
Sadly, I began to get calls from clients months and months later telling me the building they ordered had still not been delivered or that they couldn’t get a return phone call from anyone in the company regarding their questions or concerns. As time went by, I knew in my heart that I could no longer continue to work for this company in good conscience.
Over time, I realized that I was in the wrong place after determining that the focus of the company was not on delivering but rather on collecting deposits. Complaints were littered everywhere. As I began to research other pre-engineered metal building companies I saw on the internet, I found their Better Business Bureau listings were all less than satisfactory and I was saddened to see the number of complaints. I eventually accepted a position with a more reputable Pittsburgh based organization that designed and manufactured pre-engineered metal buildings. I felt right at home. It was there that I learned the ins and outs of the pre-engineered metal building industry first hand.
I have always been accustomed to going the extra mile for my clients. I treat the folks I do business with like close friends and family. I am always available to customers after the sale, a credo many salesmen refuse to live by. Contractors and other industry professionals began to see the benefit behind service after the sale: attention to detail, on-site assistance, satisfaction, reliability. It was suggested I establish a pre-engineered metal building firm focused on the same principles. With that suggestion, Armstrong Steel was born.
I liken Armstrong’s younger years to a David and Goliath story, because Armstrong began as a very small company with only a few employees and was regularly competing against larger players in the industry. Today, we still face off against those players, but God has blessed our organization. We continue to expand across the nation and our talented and dedicated staff has grown. We have clients all over the world and in every state and we’ve built a track record of excellence that is unparalleled in our industry.
I am honored to lead Armstrong Steel as we work together to profitably grow the Company and deliver value to the construction industry.
Our senior management team is implementing our long-term strategy to guide the Company for many years to come. Our strategic plan has numerous initiatives and functions that are designed to leverage our strengths, make our building systems more cost efficient and fuel our sales. Today, we are pleased to report that it is working.
We are a growth company. We continue to commit the same level of excellence and service we started with, and our mission remains to always focus on customer satisfaction while providing a far superior building system. We are investing greater resources in consumer insights and building our organizational capabilities so we can continue designing breakthrough building products and services that will surprise and thrill contractors and builders across the globe.
One of the ways we differentiate ourselves is by being “quality-driven and consumer-inspired.” We have always obsessed on quality and ease of construction – design it stronger, design it better, design it to be easier – all to enhance the on-site experience of our end users, builders, and dealer network. This is one of our unique strengths. It means we use the consumer as our source of inspiration to drive our superb innovative talents.
I believe our work in sustainable construction and innovation has equal potential to shape our legacy. For that to happen, we need to remain focused on the challenges that lie ahead. There is only one path and it leads to greater sustainability, increased market share, growth and prosperity.
It has been a rewarding year within our corporate environment as we seek to build a highly skilled culture that combines social mission with corporate capacity. Our team is fully committed to serving our clients and mindful of the trust that they have placed in us. Armstrong Steel is a debt free corporation fueled by a strong culture of teamwork, innovation and responsiveness. Our professionals are focused, energized and ready to seize the many opportunities that lie ahead of us. Our strong track record of excellence and unparalleled customer service is summed up by our A rating with the Better Business Bureau as well as appearing on the prestigious Inc. 500 as the nation's 11th fastest growing company in the construction industry since 2009.
Because our success is derived from the people within our communities, it’s important to me that we give back. I wanted to take a closer look at how we might share with and help nonprofits across the country as well as within our local community. Shortly thereafter, we decided to form Armstrong Cares, a non-profit charitable organization which will focus it's efforts on enhancing the impact made by our non-profit partners. We continue to refine our mission as we come to better understand the needs of the community and our role as a fundraiser and manager of alliances between construction companies, contractors and nonprofits. From inner city children to diabetes to nature & science studies, the non-profits we support have benefited from improved access to the capital they need to advance their social missions.
I am deeply indebted to the many Armstrong employees and supporters who have given so generously to our non-profit partners. We know why we're here and we know, too, what we need to do to keep making a difference in this world. I look forward to deepening our social impact by helping encourage more organizations to bridge the divide between nonprofits and large construction firms like ourselves.
This is an exciting time for Armstrong Steel as we evolve into a truly global organization that understands our diverse consumers’ construction aspirations, no matter who they are or where they live. Thank you for your interest in our Company, our brand and our products. If you need help with a building project in the near future, I hope you will consider putting Armstrong on your side.
Founder & Owner